Научни издания

 

PRINT ADVERTISEMENTS: FROM INFORMATION TO PERSUATION AND MANIPULATION

 

Dafina Genova

St. Cyril and St. Methodius University of Veliko Tarnovo

 

Предметом исследования в данной статье являются информационная, убеждающая  и манипулятивная компоненты коммерческой печатной рекламы. Компоненты  убеждения и манипуляции исследуются с когнитивной, социальной и лингвистической точек зрения, причем акцент делается на первой. Семиотический и визуально-семиотический подход используются при анализе визуальной и вербально передаваемой информации в комментируемых рекламных объявлениях.  При анализе вербально передаваемой информации   используется инструментарий дискурсивного анализа и прагматики. Дискутируется также комплементарность информации, передаваемой визуально и в устной форме.

 

The paper focuses on the information, persuasion and manipulation components of commercial print advertisements. The persuasion and manipulation components are approached from a cognitive, social and linguistic perspective with a greater emphasis on the first. A semiotic and a visual-semiotic approach are used in the analysis of visually and verbally conveyed information in the analyzed advertisements. A discourse analytic and pragmatic approaches are applied to the verbally conveyed information. The complementarity between visual and verbal communication in print advertisements is also discussed.

 

Keywords: information, persuasion and manipulation in commercial print advertisements, complementarity of image and text in print advertisements

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Category: Научни издания

ISSN – 0204 – 8701  

 

The journal is identified and evaluated by Ulrich’s Serials Analysis System and ANVUR (Agenzia Nazionale di Valutazione del sistema Universitano e della Ricerca // National Agency for the Evaluation of  Universities and Research Institutes).

 

 Contrastive Linguistics publishes articles, review-articles and news-items in the fields of contrastive linguistics, general linguistics, the theory and practice of translation and history of linguistics (portraits of outstanding Bulgarian and foreign linguists, history of Bulgarian linguistics and history of Bulgarian studies abroad); reviews of books on any linguistic topics and issues; thematic and personal bibliographies. It is a three-month publication, each issue of which is comprised of approximately 130 pages. Articles may be submitted for publication in Bulgarian, Russian, English, German, French and Spanish. All articles submitted to the journal are subject to double blind peer review. Only previously unpublished articles not under consideration by other venues are taken into account.

 
The journal Съпоставително езикознание/ Сопоставительное языкознание/ Contrastive Linguistics, published by St. Kliment Ohridski University of Sofia, first appeared under the title Bulletin for the contrastive study of Bulgarian and other languages. It was probably the world’s first journal, devoted entirely to contrastive linguistics and is now in its 4th decade.

 

FOUNDER OF THE JOURNAL: Svetomir IVANČEV

 

EDITORIAL BOARD

Petya ASSENOVA (editor-in-chief), Aleksandra BAGASHEVA (managing editor), Enčo GERGANOV, Ivan KANCHEV, Margarita MLADENOVA, Silvia PETKOVA, Christo STAMENOV, Yovka TISHEVA, Dimitar VESSELINOV, Radost ŽELEZAROVA (managing editor)

 

EDITORIAL ADVISORY BOARD

Aleksandr V. BONDARKO (St. Petersburg), Catherine V. CHVANY (Cambridge, Mass.), Jack FEUILLET (Paris), Jacek FISIAK (Poznań), Zlatka GUENTCHÉVA (Paris), Olga MLADENOVA (Calgary), Predrag PIPER (Belgrad), Alexandre Veiga RODRIGUEZ (Santiago de Compostela), Ernest A. SCATTON (Albany, New York), Ludmila UHLÍŘOVÁ (Prague), Hilmar WALTER (Leipzig)

Editor: Ina Mihaylova

 

The Journal Contrastive Linguistics (2016) 

e-mail:

This email address is being protected from spambots. You need JavaScript enabled to view it.

https://www.slav.uni-sofia.bg/index.php/publ/272

 

Guidelines for contributors

Peer reviewing at Contrastive Linguistics

 

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Previous years

 
Over the past thirty years Contrastive Linguistics featured works by outstanding scholars from Bulgaria and a number of other countries. To this day many foreign colleagues insist that their article or review be published in this journal and no other. It was in Contrastive Linguistics that many young Ph.D. students, budding lecturers and researchers saw their first scholarly articles published.
On many occasions the journal has received high praise coming from world famous experts in the field. We shall quote just two typically congratulatory comments:

 “Congratulations for this excellent journal, arguably the best journal of contrastive linguistics ever!”
Eugenio Coseriu [for many years member of the Advisory Board of the journal]

“I wish your journal future fruitful work so that it maintains the high prestige it enjoys in academic circles for many years to come.”
Tamara Repina [a distinguished Romance languages scholar]

We express our deepest gratitude to all our authors, past and present, to editors, reviewers, translators, proof-readers, technical assistants, to the management of the two philological faculties of Sofia University, to a long line of Rectors of the university and their staff, to the management, staff and friends from St. Kliment Ohridski University Press, - all of whom have made possible the existence of Contrastive Linguistics and have contributed to its high standing extending back over more than thirty years.

Thirty years is a venerable age for a periodical. Let us hope that there are many more fruitful years of creative work ahead!

 

 

 

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Category: Научни издания

Prosodic Encoding of Phrasal Prominence and Information Structure in a Second Language: When Bulgarian and German Prosody meet

 

Bistra Andreeva

Saarland University

 

Настоящее исследование описывает просодические характеристики информационной структуры в болгарском и немецком языках. В исследовании приводится сравнительный анализ немецкой речи между носителями немецкого языка (L1) и носителями болгарского языка (L2) и рассматривается  просодический трансфер от родного языка (L1) к иностранному языку (L2). Результаты исследования подтверждают, что носители немецкого языка (L1) и носители болгарского языка (L2) используют в немецкой речи различные просодические характеристики информационного статуса. Сравнительный анализ болгарской (L1) и немецкой речи (L2) носителей болгарского языка показывает, что эти различия в просодии ведут к трансферу из L1 в L2. Кроме того, было установлено, что акцент, используемый для маркировки фокуса в родном языке, в определенной степени используется также и в иностранном языке

 

This research describes the production of prosodic cues to mark information structure in Bulgarian and German. It compares speech by native (L1) and second language (L2) speakers and investigates prosodic transfer from the L1 to the L2. The results confirm that Bulgarian and German natives use different prosodic cues to mark information status. Comparison of Bulgarian L1 and L2 data reveals that these prosodic differences lead to transfer from the L1 to the L2. To some degree, pitch accents used to mark focus appear to be transferred from the L2 to the L1 as well.

 

 

Keywords: prominence, information structure, interference, L2, Bulgarian accented German, German.

Details

Category: Научни издания

 

SIMULATION AND GENDER. MOTOR SIMULATION

AND PRONOUNS: DOES THE PARTICIPANT'S GENDER MATTER?

 

Armina Janyan, New Bulgarian University

Yoana Vergilova, Saarland University, Germany

Elena Mitkova, New Bulgarian University

 

Было проведено два эксперимента, направленных на изучение возможных гендерных различий в симуляции действий. Предположение, лежащее в основе экспериментов, заключалось в том, что мысленная симуляция действий и событий тесно связана с пониманием этих действий и событий. Мы исследовали вопрос о возможном влиянии пола участника на степень симуляции действий. В целом, результаты двух экспериментов показали, что, во-первых, гендерные различия зависят от требований и направленности задач, а во-вторых, что поведение мужчин и женщин различается и может обрабатываться различными механизмами в зависимости от полового соответствия с наблюдаемым субъектом.

 

Two experiments were conducted aimed at studying possible gender differences in action simulation. The assumption behind the experiments was that mental simulation of actions and events is closely connected with the understanding of these actions and events. We asked the question whether the gender of a participant would modulate the degree of action simulation. Overall, the results of the two experiments suggested that firstly, gender differences are liable to task demands and task focus, and secondly, that the behaviour of men and women is different and may be subject to different mechanisms depending on gender congruency with the observed actor. 

 

Key words: embodied cognition; gender; perspective taking; action simulation

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Category: Научни издания